Automotive SEO & Custom Websites for Independent Used Car Dealers
We help used car dealers rank on Google, AI, and Maps.
That is why you're here, isn't it?
Custom websites and a full SEO system built around who you are, where you are, and why to buy from you. Plans run $99 to $2,500 a month, every price posted.
750+ dealer websites built since 2007 · Family company since 2002 · Month-to-month, no contracts
One independent dealership near Charlotte, NC. Real Search Console data. See the full numbers →
The problem
Good cars don't sell from page four of Google.
Most independent lots are invisible online for three reasons. None of them are about the cars.
The big sites own the big keywords
Search "used trucks for sale" in any city and the page is wall-to-wall Autotrader, CarGurus, and franchise groups. Chasing those terms burns money. The searches you can win are the local, specific ones nobody is writing pages for.
Template sites all look the same
A stock-photo site that launched in 48 hours says nothing about your lot. A buyer can't tell you from the dealer down the road - and neither can Google or ChatGPT. Sameness doesn't rank and it doesn't sell.
Listing sites rent you visibility
Pay a national marketplace $1,500 a month and you have visibility until the day you stop paying. SEO builds an asset you own - a site and a profile that keep sending buyers after the work is done.
What we do
Two ways to work with us.
Start with the website, or hand us the whole search picture. Every plan is month-to-month with the price public.
$99 or $149 / month
Custom Dealer Websites
A website built around your dealership - real content, real photos, and mobile design buyers can actually use. The $149 Optimized plan adds the local SEO layer: body-style pages for searches like "used SUVs near me," expanded local content, and landing-page design on every page.
$150 to $2,500 / month
The Automotive SEO Plans
The monthly work that moves rankings, stacked on your website. Content Engine feeds your site a new local buyer page every month at $150. Own Your Town runs your whole presence - posts, citations, reviews, the map pack - at $750. Own the Market locks your town at $2,500, one dealer only. AI SEO and GEO built in, never an add-on.
| What you get | Standard $99 |
Optimized $149 |
Content Engine +$150 |
Own Your Town +$750 |
Own the Market $2,500 |
|---|---|---|---|---|---|
| Custom website built around your dealership | Yes | Yes | yours | yours | Included |
| Local SEO pages and content built into the site | - | Yes | - | - | Yes |
| A new local buyer page + profile care, every month | - | - | Yes | Yes | Yes |
| Posts, citations, and review system - run for you | - | - | - | Yes | Yes |
| Exclusivity, custom SRP & VDP, monthly PR, on-site photo day | - | - | - | - | Yes |
Straight talk
Who we're not for.
If you run a franchise store with a $3,000-to-$5,000 monthly digital budget and a co-op program, the national providers are built for you - that's their lane, not ours.
If you want a website live in 48 hours, we're the wrong shop. Ours take one to two weeks because a real person researches your market, writes your content, and builds your pages by hand.
And if you want 50 AI-generated city pages, we won't build them. Google's spam policies now name that tactic directly, and dealers who bought it are watching those pages fall out of the index. We build pages a buyer actually needs - it's slower, and it's why the results below exist.
And yes - we build with AI. Out loud.
Every site we ship has AI in the workshop: the code plumbing, the first drafts, the image cleanup. We say so, because it's the reason a four-person shop can hand-finish fully custom sites at $149 a month. A custom dealer site used to cost thousands because someone billed hours for the basics. AI does the basics now.
The hours we save don't go into our pockets - they go where AI can't: learning your market, writing your story like someone who's actually talked to you, better photos, and design decisions no template ever makes.
The difference between us and the AI-slop mills is the last step: every page is read, corrected, and finished by a person whose name is on the work. AI drafts. We decide.
Reviews
Dealers have trusted this family for 20+ years.
"Matt and Brooke are the people you hope to find when needing help with your website. Two projects, delivered on time, very fairly priced, and expertly done - exceeding expectations in every way."
"They helped us set up our website which looks great by the way. Their customer service is second to none. If you are looking for a company to work with, this is your company."
"Incredibly responsive, operate ethically and consistently produce great work. I give them my strongest recommendation."
Reviews are from the Google profile of our family company, where this team has served dealers since 2002. Meet the family →
Learn it yourself
We publish the playbook. Most dealers never run it.
Every tactic we sell is written out below, free. Read it, run it yourself, or hand it to us. The gap between knowing and doing is why this works.
Guide
Dealer SEO Best Practices for 2026
What still ranks after Google's March updates, what got dealers de-indexed, and the exact order to do the work in.
Read the guide →
Guide
Local SEO for Car Dealerships
The map pack, your Google Business Profile, reviews, and the local pages that beat national listing sites in your own zip code.
Read the guide →
Or watch us audit real dealer websites.
No slides, no theory - real dealer sites on screen, and what we'd fix first. This is the same review we run before we quote anybody.
Free SEO website audits · Greenville, SC dealers
7 real-life dealer SEO tips · Wilmington, NC
Questions
Answers before you ask.
What does this cost?
Websites are $99 or $149 a month with a one-time $250 setup. The Automotive SEO plans stack on top: Content Engine at $150, Own Your Town at $750, and Own the Market at $2,500 - which includes the website and waives its setup fee. Everything is month-to-month, no contracts, cancel anytime. Full breakdown on the pricing page.
Do you do AI SEO and GEO?
Yes - and it's included, never an upsell. AI SEO (some call it GEO, generative engine optimization) means being the dealership that ChatGPT, Gemini, and Google's AI Overviews name when a buyer asks where to shop. Those answers pull from your Google Business Profile, your reviews, and real pages that answer real questions - the exact work in every plan on this site. Agencies selling "GEO" as a separate line item are billing you twice for the same work.
Do you work with dealers outside North Carolina?
Yes. We work with independent dealers anywhere in the United States. The research phase covers your specific market - your competitors, your buyers, your local search picture - wherever your lot sits.
Why no contracts?
Because we'd rather earn the next month than lock you into it. You see everything we do, month after month. If the work isn't worth the money, cancel. That standard keeps us honest and it's why dealers have stayed with this family for two decades.
How fast will I see results?
The dealer on this page saw Google Business Profile clicks grow 526% within 90 days of the rebuild. That's one dealer, not a promise - SEO results depend on your market and your starting point. What you'll see every single month is the work itself: the pages built, the posts published, the numbers moving in Search Console.
Who actually does the work?
The same four-person family team that's built 750+ dealer websites since 2007. No call center, no offshore content farm. When you call, a person who knows your account answers. Meet us here.
Get started
Tell us about your lot.
Call, text, or send the form. We reply the same business day with real answers and a real price - no pressure, no 12-step sales funnel.
- Call or text
(704) 307-2030 - Based in
Apex, North Carolina - Serving
Independent dealers nationwide