Car Dealer Website & Automotive SEO Pricing
Every price. Right here.
Websites at $99 and $149. Automotive SEO plans at $150, $750, and $2,500. Setup fees listed. Month-to-month on all of them - if a vendor makes you call to hear the price, the price is the reason.
One of ours. Shop-by-budget pages built in, because that's how real buyers shop.
Step one: the website
Priced like window stickers. Because you read those for a living.
Both website plans are month-to-month with a one-time $250 setup that covers the kickoff call, the questionnaire, and the content writing.
- Standout custom design built around your dealership
- Mobile-ready pages designed for engagement
- Automated inventory listings and updates
- Easy search and filter on inventory pages
- Secure credit application with financing forms
- Lead capture forms with ADF-XML support
- SEO-ready pages built to rank
- Fast support from the people who built it
- Everything in Standard, plus:
- Expanded local content targeting buyers throughout your site
- Local SEO bodystyle pages for searches like "used SUVs near me"
- Landing page design on every page to convert visitors to leads
- "Why Choose Us" on VDPs to build trust on every car
- Google Reviews widget to show off your reputation
- Customized payment calculator
- Hosted on our optimized server with fewer sites per machine, so your pages load faster
Step two: the fuel
A site built to rank still needs new content to rank with.
The Automotive SEO plans stack on top of the Optimized Site - they run on our platform, which is how we can build real pages without fighting someone else's template. This is the monthly work that moves rankings.
- 1 custom local buyer page a month, written for local search and AI
- Ongoing Google Business Profile optimization
- Reputation kit for Google reviews
- Performance snapshot once a year: Search Console clicks and GBP actions
- 1 custom local buyer page a month
- 4 to 6 Google Business Profile posts a month
- GBP optimized and maintained: fields, photos, categories, hours
- Local citations built and synced across Google, Bing, Apple Maps, Yelp and more
- Review generation system installed: a QR review sheet prints with your deal paperwork
- 1 comparison page a quarter
- 6 custom holiday banners a year
- Performance snapshot twice a year
- Everything in Own Your Town, plus:
- Your Optimized Website included, setup fee waived
- 2 custom local buyer pages a month
- 1 comparison page a month
- Fully custom SRP and VDP design - we build the platform, so we can change what national vendors cannot touch
- 1 press release a month, written and submitted to local outlets
- Sponsorship and backlink research done for you
- On-site day once a year: real lot photos and walk-around videos, shot at your dealership
- Quarterly deep-dive report with a geogrid ranking map
- Matt's direct number
All plans month-to-month. Cancel anytime. You keep your domain, your profile, your reviews, and every page we wrote.
Which one
The website gets you ready. The SEO plans get you found.
The website plans build the machine: your pages, your structure, your inventory, your story. That's the foundation, and for some dealers it's enough.
But rankings run on fresh, real content and an active profile - that's the monthly work. Content Engine keeps the site fed for $150. Own Your Town runs your whole presence - posts, citations, reviews, the map pack - for $750. The dealer in our case study grew profile clicks 526% in 90 days, and most of that work happened off the website.
Simple rule: "I need a real website" is $99 or $149. "I want to climb every month" adds $150. "Run it all so I can sell cars" is $750. "I want my town, period" is $2,500 - and only one dealer per market gets it.
No contracts. On purpose.
Locking a dealer into 12 months removes our reason to hustle in month two. Month-to-month means we re-earn every plan, every month, and you judge us on work you can see. That's how this family has kept dealers for 20 years.
Questions
Pricing questions, answered straight.
What does the setup fee cover?
The one-time $250 on the website plans covers the kickoff call, the questionnaire, and the content writing that makes the site yours instead of a template. The SEO plans have no setup fee - and Own the Market waives the website's $250 too.
Can I start small and move up?
Yes, and most dealers do. Start with the $99 or $149 website, add Content Engine at $150 when you're ready for monthly growth, and step up to Own Your Town when you want the whole presence run for you. Nothing gets thrown away at any step.
Do the SEO plans work with a website I already have?
The SEO plans run on our Optimized Site - that's how we can build buyer pages, comparison pages, and custom layouts every month without fighting someone else's template. If you're on another provider, the move to the $149 Optimized Site happens as part of getting started, and your domain comes with you.
Is Own the Market really exclusive?
Yes. One dealer per market, defined by the area your buyers actually come from - we map it together before you sign. If your market is taken, we'll tell you and put you on the list. We'd rather turn down money than water down the word.
Are there hidden costs?
The monthly price plus the one-time setup is the whole bill from us. Your domain registration (usually $15-20 a year) stays in your name, and any paid ads you ever run are billed by Google or Meta directly to you - we don't mark up ad spend.
Why is this cheaper than the big dealer website providers?
The national platforms run $2,000 to $5,000 a month with multi-year contracts because they carry sales teams, account layers, and franchise compliance departments. We're four people who build everything ourselves. Different cost structure, and you're not paying for the parts that don't touch your lot.
Get started
Pick a plan, or let us pick with you.
Call or text and we'll tell you honestly which plan fits - including when the answer is the cheaper one. Same business day, every day.
- Call or text
(704) 307-2030 - Websites
$99 / $149 - SEO plans
$150 / $750 / $2,500 - Contracts
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