Custom Car Dealer Websites for Independent Used Car Dealerships
A website that sells your lot. Not a template with your logo on it.
$149 a month, or $299 fully managed. $250 one-time setup, live in one to two weeks, month-to-month. Built by hand by the team that's made 750+ dealer websites since 2007.
The 2-minute audit
Pull up your current website and check.
- ✗ Pages with stock text a hundred other dealers are also running?
- ✗ A homepage that only lists inventory, with nothing about who you are?
- ✗ No "Why Choose Us" anywhere - no story, no faces, no reason to pick you?
- ✗ A hero photo of a sports car you've never had on your lot?
- ✗ One generic inventory page instead of pages for the trucks, SUVs, and sedans buyers actually search for?
Two or more checks means your website is telling Google - and every buyer who lands on it - that you're interchangeable with the lot down the road. Cox Automotive's research says buyers visit about 10 dealership websites before becoming a lead. Yours has to give them a reason to stop.
Want the full version? Watch us audit real dealer sites.
Free SEO website audits · Greenville, SC dealers
7 real-life dealer SEO tips · Wilmington, NC
Every site, both plans
What "built around your dealership" means.
Content written from a real conversation
Every build starts with a phone call and a questionnaire about your buyers, your financing, your history. The site sounds like your lot because the words came from it.
Body-style pages that rank
A real page for trucks, one for SUVs, one for sedans - each with its own title and 200+ words written like a salesperson talks. Generic inventory pages don't rank for "used trucks near me." These do the work.
"Why Buy From Us" on every vehicle page
Buyers land straight on a car from Google or Marketplace. Every vehicle page carries your trust message, a map, and your contact info - so the page that gets the click can close the visit.
Automated inventory from your DMS
Enter the vehicle once and it flows to the site with photos and pricing. Works with the major dealer management systems - we handle the feed setup.
Made for phones, tested on phones
More than 70% of car shoppers start on mobile. Thumb-reachable buttons, a phone number that dials on tap, photos that load fast on a parking-lot signal.
Secure credit application & lead forms
A hosted credit app and lead capture that route to your phone and inbox, with ADF-XML support if you run a CRM.
How we build
Built with AI. Finished by hand. Priced like it.
We use AI in every build, and we say so. AI writes the code plumbing and the first drafts - the hours nobody should be billing you for anymore. That's how a fully custom site costs $149 a month instead of the thousands it used to.
Those saved hours get reinvested where AI can't go: the phone call about your lot, content written from what you actually told us, better images, and design choices made for your dealership instead of a template's average.
Then a person - the one whose name is on the work - reads every page, fixes what's wrong, and ships it. AI drafts. We decide. That last step is the whole difference between a custom site and the AI-slop mills.
Pick your plan
Two plans. Priced like a window sticker.
Both are month-to-month with a one-time $250 setup that covers the call, the research, and the content writing. No contracts on either.
- Custom design and content built around your lot
- Body-style pages for local searches
- "Why Buy From Us" on every vehicle page
- Automated inventory, search, and filters
- Credit application + lead forms
- Google Reviews widget
- Payment calculator
- Fast support from the people who built it
- Everything in Optimized, plus:
- Fresh content added to your site monthly
- AI chat answering leads 24/7
- Business email at your domain
- Reputation kit to grow your Google reviews
- A dedicated person who knows your account
Want Google Maps, listings, reviews, and reporting handled too? That's the $999 Automotive SEO System - the website plans cover your site; the SEO System covers whether buyers find it.
Recent builds
Real dealer websites, live right now.
Every vehicle page is a landing page.
Most buyers never see your homepage - they land on a car. So every vehicle page carries a custom "Why Buy From Us" section, a map, and your contact info. The moment a shopper lands on a car is the moment that decides the sale, and we build for it.
Questions
Dealer website questions, answered straight.
How long does the build take?
One to two weeks from the kickoff call. That includes the questionnaire, content writing, design, inventory feed, and your review before launch. Anyone promising 48 hours is dropping your logo into a template.
What does the $250 setup cover?
The kickoff phone call, the questionnaire, and the hours of content writing that make your site yours instead of a template. It's the difference you can see on every page.
Will my inventory update automatically?
Yes. We connect to your DMS feed so vehicles, photos, and prices flow to the site on their own. Enter the VIN once and watch it go.
Do I own my domain?
Yes. Your domain stays in your name, and if you ever leave, it goes with you. We host the site; we don't hold it hostage.
What's the difference between $149 and $299?
$149 gets the site built right and supported. $299 means we keep working on it every month - fresh content, AI chat handling leads around the clock, business email, and a review-growth kit. If you don't have time to touch your website, $299 is the one.
Get started
Let's build yours.
Tell us about your dealership and what you want out of a new site. We reply the same business day with examples and a real price.
- Call or text
(704) 307-2030 - Plans
$149 or $299/mo + $250 setup - Live in
1-2 weeks