Automotive SEO Services for Used Car Dealerships
We make your dealership the answer.
On Google, in the map pack, and in the AI chats buyers now ask first - the work the industry calls AI SEO or GEO, built into every plan. Three ways in: Content Engine at $150 a month, Own Your Town at $750, Own the Market at $2,500. Everything we do each month is listed on this page - no mystery retainer.
A real AI Overview naming one of our dealers first. This is what the work is for.
Why this exists
Your website is one piece. Buyers check five.
Before a buyer ever lands on your site, they've seen your Google Business Profile, your reviews, your photos, and - more every month - an AI answer that either names your lot or doesn't. A dealership near Charlotte grew its profile-to-website clicks 526% in 90 days, and most of that work happened off the website.
That's what these plans are: your search picture, worked every month, by the same four people who've built 750+ dealer sites since 2007. Pick how much of it you hand off.
Start here · $150/mo
Content Engine: we feed your site every month.
A site built to rank still needs new content to rank with. Content Engine is the steady drip that keeps Google and the AI chats coming back - added on top of your Optimized Site.
One custom local buyer page a month
Written for local search and AI: the under-$10k shopper, the first-truck buyer, the family that needs a third row. Real pages for real buyers near you - never spun, never templated. One good page a month beats thirty generated ones, and Google now penalizes the thirty.
Your Google Business Profile, kept tuned
Ongoing optimization: categories, services, description, hours - the fields Google reads to decide if you're current and legitimate.
A reputation kit for Google reviews
The tools and templates to grow reviews the right way - because reviews are half the local ranking game and almost no dealer has a system.
A performance snapshot once a year
Your Search Console clicks and Business Profile actions, before and after, in plain English.
The flagship · $750/mo
Own Your Town: we run your online presence. You sell cars.
Everything below happens every month, and you can see all of it. This is the plan built to put you in the map pack and keep you there.
A custom local buyer page every month
Real pages for the buyers near you, written for local search and AI. These are the searches national sites can't write for - and the pages AI answers quote.
4 to 6 Google Business Profile posts a month
Category-level posts - trucks, SUVs, under-$15k - each linked to the matching page on your site. Google reads an active profile as a live business.
Your profile, optimized and maintained
Fields, photos, categories, hours - kept complete and current. For a local dealer this profile does more than the website some weeks, and we treat it that way.
Local citations, built and synced
Google, Bing, Apple Maps, Yelp and more - the same name, address, and phone everywhere. Tedious, unglamorous, and one of the clearest trust signals Google has.
A review generation system, installed
A QR review sheet prints with your deal paperwork, so the ask happens at the desk while the customer is happy - not by email three days later.
Comparison pages, banners, and snapshots
A comparison page every quarter for models you actually stock, six custom holiday banners a year, and a performance snapshot twice a year: Search Console clicks and profile actions, in plain English.
The month-to-month IS the guarantee.
No contracts. No lock-in. Every month you can see exactly what we built, posted, and moved. If the work isn't worth the money, cancel - we have to earn the next month, every month. Dealers have held this family to that standard since 2002.
Proof
One rebuild. Ninety days. Real Search Console data.
Independent dealership near Charlotte, NC. Rebuilt February 2026. One dealer's numbers, not a promise - your market and starting point set your pace. Full case study →
Which plan
Content Engine feeds the site. Own Your Town runs the whole presence.
At $150, Content Engine keeps your site growing - a real new page every month and a profile that stays tuned. It's the right call when the budget is tight and you'll handle the posting and review-asking yourself.
At $750, Own Your Town takes all of it: the posts, the citations, the review system, the comparison pages, the banners, the snapshots. The dealership above didn't grow 526% from website work alone - it grew because every piece pointed the same direction, every month, without the dealer touching any of it.
Not sure which fits? Call us at (704) 307-2030 and we'll tell you honestly - including if the answer is the cheaper plan.
One dealer per market
Own the Market - $2,500/mo.
The full playbook, run for you - and we only sell it once per market. Everything in Own Your Town, doubled up and locked down: your Optimized Website included with the setup fee waived, two buyer pages and a comparison page every month, a monthly press release submitted to your local outlets, sponsorship and backlink research done for you, and a once-a-year on-site day where we shoot real lot photos and walk-around videos at your dealership.
And the piece nobody else sells at any price: a fully custom SRP and VDP, designed from a blank screen around your exact inventory and buyers. We build the platform, so we can change what national vendors cannot touch.
When it's taken in your market, it's taken.
Includes
- ✓ Everything in Own Your Town
- ✓ Your market, locked. One dealer only.
- ✓ Optimized Website included, $250 setup waived
- ✓ Fully custom SRP & VDP design
- ✓ 2 buyer pages + 1 comparison page a month
- ✓ Monthly press release to local outlets
- ✓ Sponsorship & backlink research done for you
- ✓ On-site day: real photos & walk-around videos
- ✓ Quarterly deep-dive with a geogrid ranking map
- ✓ Matt's direct number
Questions
Automotive SEO questions, answered straight.
I already have a website. Do I have to move?
Yes - the SEO plans run on our platform. Not as a lock-in tactic: the whole system is built on pumping real content into your site every month, and we can't build buyer pages, comparison pages, and custom layouts inside another vendor's template. The move is the $149 Optimized Site, your domain comes with you, and everything stays month-to-month.
Do you do AI SEO / GEO - ChatGPT, Gemini, AI Overviews?
Yes, and it's included in every plan on this page. AI SEO - what the industry calls GEO, generative engine optimization - means the AI chats name your lot when a buyer asks where to shop. Those answers pull from the same signals Google does: your Business Profile, your reviews, and real pages that answer real questions. Agencies selling GEO as a separate line item are selling you the same work twice. We just refuse to bill it that way.
Do you build city pages for every town near me?
No. Templated city pages are the tactic Google's spam team named directly in 2026, and dealers who bought them are watching those pages get de-indexed. We build pages for specific buyers instead - they rank for the local searches that matter and they survive updates.
How long until it works?
The foundation work - profile, citations, first pages - lands in the first 60 days. The dealer on this page saw profile clicks up 526% within 90 days of rebuild; slower markets take longer. You see the work itself from week one, and the snapshots show whether the numbers are moving - we don't hide behind "SEO takes time."
What happens if I cancel?
You keep your Business Profile, your listings, your reviews, and every page we wrote. The work is yours - that's the point of building an asset instead of renting placement.
Get started
Ready to be the answer in your market?
Call or text and tell us about your lot. We'll audit your website and Business Profile before we quote anything - same business day.
- Call or text
(704) 307-2030 - Plans
$150 / $750 / $2,500 per month - Commitment
Month-to-month. None.